SEO for Developers: Getting Found on Google Titles, Descriptions and What Google Shows
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Titles, Descriptions and What Google Shows ~14min

The result on the page

The blue line is your <title>. The grey text below is usually your meta description. These two decide whether anyone clicks, and they are entirely under your control.

<title>Web Development Courses in Eldoret | Merik Academy</title>
<meta name="description" content="Learn HTML, CSS, JavaScript and PHP with hands-on projects. Start free.">

Rules that matter

  • Every page gets a UNIQUE title. "Home" on forty pages is a wasted signal
  • Around 55-60 characters, or it is truncated
  • Put the distinctive words first, brand at the end
  • Descriptions around 150-160 characters, written for a human

One h1

The h1 says what the page is about. It should agree with the title without being identical, and there should be exactly one.

Keyword stuffing is a penalty

"Eldoret web design, web design Eldoret, best web design Eldoret" reads as spam to a person and to a ranking system. Write for the person.

The canonical tag

If the same content is reachable at several URLs, with and without www, with tracking parameters, point them all at one:

<link rel="canonical" href="https://merikagency.com/courses">
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